Consider your local JCPenney store as you begin planning for your Breast Cancer Awareness Month stories this October. We welcome reporters, photographers and camera crews inside our stores to capture footage and interview local JCPenney general managers, and customers, about the initiatives we’re conducting to benefit the American Cancer Society (ACS) including:
From now through Oct. 31, $2 from every sale of our women’s City Streets breast cancer awareness tees will be contributed to the ACS in support of the organization’s breast cancer research and awareness programs. These tees will be spotlighted within the women’s department in a special “Beauty in Courage, Power in Strength” Breast Cancer Awareness Month display. JCPenney also carries a variety of breast cancer awareness merchandise from fashion jewelry to athletic footwear that enables customers to show their support for the cause.
Throughout the month of October, JCPenney salon customers can make a donation at checkout to the ACS and also enter into a raffle for a chance to win a gift basket. The prize package features a FHI Heat® hair dryer, UNbrush detangle paddle brush, pink flip flops, Sephora inside JCPenney canvas tote bag and a City Streets breast cancer awareness tee. There will be a raffle winner at each of our more than 750 salon locations nationwide.
On Oct. 20-21, JCPenney salons will host a “Sales for Hope” event, donating 20% of their retail sales the ACS, up to $50,000.